Probable Niche

We've identified the niche as home loans.

home loans

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as home loans.

loans, home, mortgage, mortgages, rates, homes, real estate, credit, personal loans, property, mortgage rates, business, bad credit, refinance, mortgage loans, insurance, finance, mortgage brokers, personal, real's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 21:42 UTC on July 21, 2012. The source was comprised of 68094 characters, of which 65374 are code, leaving an organic character count of 2720. The total word count on the home page is 496. We filtered out 4 numbers, 211 common words, and 12 words shorter than three characters in length, leaving an impact word count of 261. The size of the lexicon (number of unique words) is only 159. We extracted fifteen top keywords, leaving 9.43% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
home loans1212.76%
self employed1111.70%
employed home66.38%
tradies quote 22.12%
size fits22.12%
feel like22.12%
without hoop 11.06%
tradies telegraph 11.06%
tradies fuel 11.06%
tradies finance 11.06%
total needs11.06%
term wealth11.06%
term financial11.06%
tailored specifically11.06%
structure things11.06%
software tools11.06%
shelf products11.06%
save thousands11.06%
right deal11.06%
reports using11.06%
reduce personal11.06%
real struggle11.06%
raise capital11.06%
quote gives 11.06%
property investment11.06%
planning starts11.06%
personal debt11.06%
people like11.06%
needs without11.06%
mortgage advice11.06%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. tradies
  2. finance
  3. tradies finance


Source Character Count 68094
Code Character Count 65374
Organic Character Count 2720
Filtered Numbers 4
Filtered Words (Common) 211
Filtered Words (Short) 12
Total Word Count 496
Impact Paragraph Count 413
Impact Word Count 261
Impact Lexicon Size 159


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